Quality content is one of the key drivers of casino SEO growth. It’s a vehicle that can help create visibility, increase web traffic and grow your sales. But, unfortunately, creating top-quality SEO iGaming content is easier said than done.
What is Top-quality iGaming SEO content?
Quality content is fresh and interesting. It answers a specific question, tells a story, and invokes emotions and engagement from readers. It’s factual, detailed, and grammatically correct.
Do you publish quality content on your website? Content for iGaming websites comes in many forms: blog posts, podcasts, videos, infographics, and images. It also needs to have certain features.
Relevant and Helpful Content
Search Engines are increasingly placing emphasis on content relevance as a ranking factor. For Google to rank your betting website on its first page, you need relevant and helpful content on your website.
Let’s say you want to rank for the keyword ‘Best RTP slots.’ Create content centered on top RTP slot machines. If you divulge to another topic, say mobile slots or bonus round slots, you can’t rank for the keyword you initially targeted.
Your content may be helpful, but it’s not relevant to the reader looking for top RTP slots. It does not answer the user’s search intent—another element Google uses in ranking websites.
Unique, Specific, and Engaging
Quality content is unique. It’s specific and engaging. If you create unoriginal, plagiarized content, you risk getting penalized by search engines. Likewise, if it’s not specific to a particular topic, then it may not rank well.
Good content is also engaging. It engages readers because it has relevant, insightful information. Moreover, it solves the reader’s question or provides helpful information on an important topic.
Detailed but Easy to Read
Quality SEO casino content is detailed. It provides all the relevant information a reader needs to know about a topic. But it’s also written in a manner that’s easy to read and visually engaging.
This calls for proper content structure. Your blog posts should be structured into main headings, subheadings, bullet points, and tables. They can also contain images, memes, videos, and infographics.
Well-Written and Credible
Needless to say, write factual, well-researched, and error-free content. Also, add credibility by including sources, citations, links, and an author bio. The credibility of your website also matters.
So, ensure you have a secure website with mobile-responsive pages, fresh content, and contact information.
Better than Your Competitor’s Content
This may seem like a stretch, but strive to create the best content on any topic. Research and find the most important information on a topic and use it in your posts.
Create long-form content that’s not only relevant but also more informative, engaging, and intriguing than what your competitors publish. Your audience will love the content, and so will search engines.
Benefits of Quality iGaming SEO Content
Quality content helps you reach your audience, engage and convince them to choose your brand. It’s also great for your SEO strategy, as you’ll discover below.
It helps Your Website Get Discovered.
Creating content is an excellent way to increase visibility for your iGaming website. Whether it’s information about your services, bonus deals, or contact information—content gets people to notice you.
If it’s quality SEO casino content, it can also rank on Google. And this can increase tenfold your visibility to potential customers. Another benefit is that content quality attracts social shares, which can lead to more people discovering your brand.
It helps You Rank for High-Volume Keywords
SEO helps you rank for keywords people use to find services that are related to what you offer. Some of these keywords are incredibly common. So, ranking for them can boost your web traffic tremendously.
That said, you can only rank if you have keyword-optimized SEO casino content. This means you need to research the most common keywords in your niche. Then you need to create helpful information that’s optimized with these key phrases.
It helps You Acquire Backlinks
This is no longer a secret. Backlinks are an essential element for ranking on Google and increasing your web traffic. Almost every website that ranks first for high-volume keywords has backlinks pointing to its web pages.
The problem: getting website owners to give you backlinks is complex. It only works if you provide a website owner something valuable, say you write a guest post on their site. Or if you have high-quality information that attracts backlinks naturally.
It helps Improve the User Experience
Experts say you need to write content for your readers and not for search engines. That’s because Google checks whether your website improves the user experience.
Do people stay on your website or leave immediately? Factors like speed, content structure, relevance, depth, images, links, and grammar determine user experience.
Increases Conversion Rates
Ultimately, you want web visitors to hit the sign-up button, make their first deposit and earn you profits. Great content can help you achieve these goals. Think about it.
If you increase your traffic by ten times, you have more people reading your content. This increases the chances that some of them will buy your services. What’s more, quality content seeks to sell your brand. So, as long as you have fantastic content on your website, your sales are likely to increase tenfold.
Executing iGaming SEO Content Creation
Knowing the benefits of SEO casino content is one thing. However, executing content creation to market your website is an entire thing altogether. Maybe you don’t know how to go about it. Perhaps you’re busy with other casino duties.
Fortunately, content is something you can outsource and still meet your SEO marketing goals. Before you look for premium SEO iGaming content services, though, create a plan. What should your content plan include?
Your Content Goals
Draft Specific, Measurable, Realistic, and Time-bound (SMART) content goals. An example of a specific content goal is to rank on the first page of Google for the keyword ‘Best live casino.’
A measurable goal could be your target for new web visitors—you want to increase your web traffic by 10,000 people. Let’s say you currently average 7000 visitors per month. Growing your traffic by 3,000 more people is realistic. It can also be attained within a few months.
Determine Who to Target
Quality SEO iGaming content should be specific, relevant, and informative. You can’t achieve these goals unless you know your target audience. Determine who to speak to in your content.
Most businesses target potential customers during their ‘buyer journey.’ Your potential customers follow a specific path of finding information before you sign-up for an account on your website.
As such, you can target people who want to learn how online betting works. You can also target people who want to compare the best casinos. In other words, create different types of content to turn prospects into customers.
Conduct a Content Audit
A content audit helps you know what content you have. It enables you to understand what’s working for you and what should be changed. It also enables you to prepare for the next step: content creation.
Create a list of all the blog posts on your blog. Then create a list of potential keywords to target and goals to aim for. This way, you will have an easy time determining how to create content for your website.
Find SEO iGaming Content Services.
At this point, you need an agency to help you create your website’s content. Of course, you can also work with freelancers directly. But this option has its fair share of disadvantages.
Find an agency that specializes in providing iGaming content services. Take a look at the content they’ve created in the past. Then, schedule a virtual call to discuss your content goals and objectives if you love their work and rates.
Share your Published Content
After you receive content from your chosen agency, please share it on social media. Share it with your email subscribers and on YouTube. Content works only if people discover it. And this can’t happen without promotion.
Find out where your potential customers spend their time. For example, maybe they visit a specific gambling forum often. Then, promote your content on that platform. For example, if they spend more time on Twitter, promote your blog posts on the social network.
Are you looking for iGaming Content Services?
Give us a call. We’re an SEO agency that specializes in marketing iGaming businesses. We have a team of experienced content marketers and strategists ready to help you create quality content for your website.