SEO for Sports Betting Websites: What is it and why is it Important?

Some sports betting websites just want to increase quarterly profits. Others want to grow big enough to sponsor major sports and leagues. Regardless, you can achieve your goals through sports betting SEO.

What is Sports Betting SEO?

Sports betting SEO is the process of optimizing an online sportsbook to appear on the first page of search engines like Google and Bing! SEO helps you rank for the words and phrases bettors use often.

Let’s assume 10,000 people search for the term, “What is live betting?” every month. You can leverage SEO to rank for this keyword. In doing so, you could attract more people to your sportsbook.

Now imagine ranking for 10-50 popular sports betting-related keywords. You could increase your website’s monthly traffic from zero to 100,000 in a few months.

More people coming to your website is a boon for you. You can answer their questions through properly optimized content. And you can give them reasons to bet on your sportsbook.

Why is Sports Gambling SEO Important?

If you’re like many betting site executives, you already use advertising and affiliate marketing to find customers. Perhaps your strategies work. So, why do you need a sports betting SEO expert?

Sports Gambling SEO Means Free Web Traffic—Lots of It

Every sportsbook wants to minimize its customer acquisition costs. SEO provides an excellent way to do this. You optimize your website to appear in front of people who actually want to bet on sports. Then you watch as more people come to your site.

For clarity, SEO isn’t exactly magic. It’s a long process whose final goal is to convert leads into customers. According to Forbes, 93% of online experiences start with a Google search. Put simply, nine out of 10 sports betting fans won’t come to your website directly. They will spend time on Google searching for different things.

Some of them will use Google to learn how to bet. Others will use it to find the best sportsbooks. This is where a sports betting SEO agency can come in handy. It can help you rank your website for important keywords and draw more leads to your sportsbook. All without paying for traffic.

Sports Betting SEO Provides Quality Leads

When you buy a billboard advert along a major highway, you’re hoping someone who loves to bet on sports will see it. A million people could drive along the road. But only a few of them might care enough to join your sportsbook.

With SEO, you target the people that matter to your business. You get an audience in front of people who are one step away from betting. They just need some guidance to visit your site.

Betting SEO Builds Trust and Credibility

Sports bettors are always looking for trustworthy and credible sportsbooks. They like to use websites that others trust. Sports gambling SEO can help you build credibility.

For starters, SEO involves optimizing your website to be secure, fast, and easy to navigate. It also needs to have high-quality content. Additionally, an SEO-optimized website ranks on the first page of Google, which can lead to a positive brand image.

Betting SEO Can Increase Profits

A proficient sports betting SEO expert can help you increase organic traffic to your website. If the traffic comes from people who like to bet, you could increase your profits tenfold.

Think about it. Web traffic is related to sales and profits. When no one is visiting your sportsbook, you can’t make money. But if 100,000 people start to check out your odds every month, your profits are likely to grow.

SEO Can Lead to Long-term Success

Another benefit of SEO is that it’s a long-term customer acquisition strategy. All you need is to keep up with trends so that you provide current and updated information.

With time, people will view your sportsbook as an authority for quality betting information. And if you provide competitive odds, bonuses, and reliable withdrawals, you can achieve long-term success.

SEO for Sports Betting Website: 5 Most Important Factors

Now that you know the benefits of SEO, let’s take a look at some of the things you can do to optimize your sportsbook.

High Quality, Relevant Content

SEO is centered on content creation. People search for a term or ask a question on Google. You provide the content on your website. If your content answers searcher intent and is properly optimized, Google will rank it, leading to more traffic to your website.

Place emphasis on searcher intent. Google uses AI and machine learning to determine what someone is searching for. And the search engine does its best to match searches with the most relevant content.

Keyword Optimization

Perhaps the biggest SEO factor in sports betting is to optimize your website for the right keywords. Keyword research can help you discover search terms with an average or high volume of traffic.

Of course, you want keywords related to sports betting. This way, Google will know exactly what your website is all about and match it with people looking for the content you’ve published.

Technical SEO

Technical SEO deals with website structure, speed, mobile optimization, and navigation. Technical SEO ensures that search engines like Google can find and crawl your website properly.

It also ensures website visitors have a great user experience. They can find pages easily. The pages load fast and the links work.

Link Building to Generate Backlinks

Many website owners believe that link building is the biggest SEO factor in sports betting. It makes sense. Websites with the most backlinks dominate search engine rankings.

Unfortunately, sourcing backlinks is not a walk in the park. You need to earn them by creating informative content, creating free tools, or running an affiliate program. There are actually many ways to get backlinks—as a reliable sports betting SEO expert for assistance.

User Experience

Google considers your audience’s experience to determine where to rank your content. The search engine wants content that is relevant to searchers. It also needs to be structured properly.

If Google finds out that people like to stay on your website because it has valuable content, it will rank your site higher.

Do You Need SEO Help for your Sports Betting Website?

Running a sports betting website is a full-time job. You have a website that has to run 24/7. You must ensure you’re covering important sports events and offering competitive odds.

Then there’s the marketing aspect of sports betting—creating promotions, partnering with influencers, and conducting PR.

Put simply, the best way for a sports betting website to implement SEO successfully is to outsource the work to a sports betting SEO agency. Not just any firm—look for an agency with these features:

Specializes in Sports Betting SEO

Choose a sports betting SEO expert who specializes in the gambling niche. Someone who specializes in betting has a network of websites they can reach out to earn your website quality backlinks.

What’s more, a specialist has knowledge of what works and what does not work when it comes to optimizing a sportsbook. In other words, you will be paying for quality skills and techniques.

Rich Experience

Google SEO for sports gambling websites is sophisticated. You need an agency that has been helping sportsbooks rank for years. You don’t want to work with a firm that is just getting started.

They will spend most of their time testing different techniques. When you hire an experienced agency, they will get straight to work and create visibility for your sportsbook.

Affordable Packages

There’s no universally accepted price for SEO. It all depends on the agency you choose, your budget, and goals. Find an agency with affordable SEO packages for sports betting websites.

Ensure they have price plans for different SEO goals. If you’re looking for backlinks, you should only pay for backlinks. If you’re looking for on-page content, they should have a different package for that.

Reputable and Trustworthy

Pick a credible SEO firm. Ask for testimonials and look up the website’s reputation on review sites. Choose a site people trust and recommend for sports betting SEO.

Outsource Sports Betting SEO to Us

More and more betting websites say SEO is an integral part of their long-term marketing strategy. They’ve tried it and loved the results. Don’t be left behind.

Contact us here at Bet Exposure to help you conduct SEO for your sports betting website. We specialize in gambling SEO, so we know everything that needs to be done to increase your sportsbook’s organic traffic.