SEO for Online Casinos: The Ultimate Beginner’s Guide

Struggling to grow your online casino? Would you like to get more traffic to your gambling website? We have good news! You can grow your website’s organic traffic without breaking the bank.

The answer lies in SEO for online casinos. SEO is the growing practice of optimizing websites to attract more traffic from search engines like Google and Bing.

SEO has an excellent Return on Investment. Compared to PPC advertising (2:1), search engine optimization earns businesses $22 for every $1 spent.

What is SEO for Online Casinos?

SEO for online casinos is the process of optimizing an online casino to rank higher on Google so that it increases its visibility to potential gamblers. Better ranking on search engines attracts more website visitors, people who may eventually become real money gamblers.

It is important to note that SEO takes time to produce results. Because of this, some online casinos result to PPC and affiliate marketing to fast-track their customer acquisition process.

Unfortunately, relying on advertising to grow an online casino comes with a lot of disadvantages. A case in point: you stop acquiring customers immediately after you switch off your PPC advertising campaign.

Casino SEO is an excellent marketing strategy because it helps you attract these kinds of people:

  • Searching for an online casino. A casino SEO agency can help you attract website visitors looking for an online casino but don’t know which one to pick. You can then use great content, bonuses, and games to persuade them to become your customers.
  • Looking for your online casino. SEO for casino can help you convince people who’ve already heard about your casino to visit your website. Needless to say, you need to give your visitors a reason to hit the sign-up button.
  • Looking for general information about online casinos. In many cases, casino & gambling SEO aims to attract Internet users looking for general information. The goal is to inform them, answer their questions and position your brand as the best casino to join.
  • Searching for information about iGaming. Casino SEO can also help you grab the attention of people looking for information about sports betting, lotteries, virtual poker, and other industries related to online casinos. Then you can turn some of them into customers.

The Importance of SEO for Online Casinos

We’ve already mentioned that many online casinos love to use paid media for customer acquisition. Unfortunately, it’s expensive and has a lower ROI than gambling and casino search engine optimization.

In addition to an excellent return on investment, casino SEO services can help your business in these ways:

Casino SEO Drives High-Quality Traffic to your Website

One of the best benefits of online casino SEO is that provides targeted results. It involves qualifying leads by targeting people searching for online-casino-related information. Next, you optimize your website to rank for these keywords.

Getting high traffic to your website means you have a great chance of turning these website visitors into customers. Think about this. SEO for online casino sites is like placing a TV advert during the evening news.

Everyone is gathered at home to watch the news, meaning they can see the advert. Likewise, SEO positions your online casino to people who are already looking for casino services. All you need is to point them to your website.

SEO for Casino Sites Increases Brand Awareness

When you’re a new online casino, no one knows about your great bonus deals and high-paying slot machines. You need brand awareness for that to happen.

A SEO casino consultant can help you enhance your brand through the visibility that comes with topping Google’s search results. To expound more, 75% of Internet users focus only on the first page of Google.

Let’s say you optimize your website to rank a keyword with 1000 daily searches. If your website features on the top page, it will be viewed by at least 750 people every day. If you rank your website for 100 high-volume keywords, your casino’s visibility will be enormous.

SEO for Online Casinos Increases Leads and Sales

The most important benefit of hiring a casino SEO consultant is that you can increase your leads, sales, and overall market share. This growth takes place because SEO provides better visibility for your casino.

When more people start to notice your website, they start to visit you. Some of them come for information about bonuses, games, or gambling payment methods. Others simply want to know if your casino is worth it.

All the same, a casino SEO company can help you increase leads and sales. And it can help you get lots of them. Think about search volume and the power a business gets by ranking on Google’s first page. If you can dominate Google rankings, your sales can skyrocket.

SEO Can Help you Beat your competitors

Your competitors might have a bigger PPC budget. But if you have a better casino SEO report, you can beat them in the long term. More than 80% of online casino players begin their gambling journey through a Google search.

They might ask, what’s an online casino? Next, they may search for the best casino games to play. Finally, they may search for the best online casino in the UK if they come from the UK.

By investing in casino SEO services, you can be responsible for answering your potential customers’ questions. And by doing so, you can earn their trust and convince them to choose your casino over your competitors.

SEO Improves User Experience

When you think about it, gambling and casino search engine optimization places a lot of emphasis on the user’s experience. From improving page speed to publishing high-quality content; many SEO online casino techniques focus on making a website more user-friendly.

A user-friendly website attracts more people. It encourages visitors to stay on your website longer. And ultimately, it helps build a positive brand reputation for your casino business.

SEO Provides Long-term Growth

Another benefit of investing in SEO is that you get long-term benefits. That’s right. Google takes domain and content age into a lot of consideration. While you’re a new website, you may not earn a lot of trust from Google.

With time, Google will start to rank your content. Once it’s at the top page of the search engine, all you need is to do some maintenance. Precisely, it’s essential to update your content to have current information.

SEO for Online Casinos: Best Practices

Now that you know the benefits of casino & gambling SEO, take a look at some of the steps you can take to optimize your online casino:

Conduct an SEO Site Audit

The first thing you need to do before you start your SEO journey is to get a casinos SEO report. Talk to an SEO agency and let them help you determine why your site is not ranking higher on Google.

SEO audits check whether Google is crawling all your web pages correctly. It looks for broken links, missing image tags, and large files that may be slowing down your website.

What’s more, an audit can help you determine if you have high-quality, optimized content on your website.

Keyword Research

The next step is to search for high-volume keywords people commonly use—keywords you want to rank for. Use a keyword research tool like Ahrefs or SEMrush to help you discover high-volume keywords you can rank for comfortably.

Publish SEO-Optimized Content

After you’ve discovered a few great keywords, publish detailed, posts targeting each keyword. Ensure your blog posts are longer than 1000 words. In fact, you can target 2000 to 3000 words to make sure you have the most informative posts on each keyword.

Optimize your articles by including keywords in the title, sub-titles, image texts, and meta descriptions. Of course, add images, videos, and infographics to add depth and appeal to your posts.

Source High-Quality Backlinks

All of the top-ranked websites on Google have one thing in common. They have lots of backlinks. Google loves websites with links from authoritative websites. That’s because links show that other websites trust your website and its content.

That said, sourcing backlink is not a piece of cake. You have to earn them. You can earn a backlink by publishing a helpful article on another website. The site will have a new post to share with its audience. In exchange, you get a link.

Another way to earn quality backlinks is to help websites discover their broken backlinks. You’ll need an SEO tool for this process. Use it to analyze the backlink profiles of a few authoritative websites in your niche.

Find out if the websites have broken external links. If they do, create relevant information. Then contact the sites and ask them to replace their broken links with your links.

Over to You

That’s it for our beginner’s guide to SEO for casino sites. We believe SEO is one of the best ways to market a gambling website. In fact, data shows search engine optimization has a tremendous ROI for casino businesses.

So, what’s stopping you from using SEO to grow your online casino? Do you need assistance implementing SEO? Don’t worry.

Contact Us for Casino SEO Services

At Bet Exposure, providing casino SEO services is our forte. It’s what we know best. We have been helping gambling websites increase web traffic for more than a decade.

And we can help you grow your online casino too. Talk to us today and we’ll give you a free SEO report for your website.